PRIVACY AND COOKIES

Last updated: October 15, 2025

This Privacy and Cookies Policy explains how Inversiafit Co., Lda. (“Inversia”, “we”, “us”, or “our”) collects, uses, shares, and protects personal data when you visit our website [inversia.com] (the “Site”) or make a purchase through it. It also explains your rights under EU General Data Protection Regulation (GDPR), Portuguese law, and other applicable privacy regulations.

By using our Site or purchasing products, you consent to the practices described in this Policy.

For questions or to exercise your rights, contact us at: customerservice@inversia.com.

1. Controller Information

Inversiafit Co., Lda.
NIPC: 516435833
Rua Ferreira de Castro, Número 15, R/C Esq., 3800-734 Eixo, Aveiro, Portugal

We are the data controller of your personal information under applicable data protection laws.

2. Personal Data We Collect

We may collect the following categories of personal information:

A. Contact and Account Information

  • Name, billing/shipping address, phone number, email, username, password, preferences.
  • Purpose: Account management, order fulfillment, communication, personalized experience.
  • Legal basis: Contract performance (GDPR Art. 6(1)(b)), legitimate interest (Art. 6(1)(f)).

B. Financial Information

  • Payment card details, transaction information, payment confirmation.
  • Purpose: Process payments, prevent fraud, handle refunds.
  • Legal basis: Contract performance and legal obligations.

C. Device and Usage Information

  • IP address, browser type/version, operating system, time zone, pages viewed, search terms, interactions, unique device identifiers.
  • Purpose: Site functionality, analytics, security, fraud prevention, user experience optimization.
  • Legal basis: Legitimate interest.

D. Marketing and Behavioural Data

  • Email address, purchase history, browsing behavior.
  • Purpose: Personalized content, marketing, targeted advertising.
  • Legal basis: Consent (Art. 6(1)(a)).

E. Communications with Us

  • Customer support inquiries, complaints, feedback.
  • Purpose: Respond to inquiries and provide support.
  • Legal basis: Contract performance / legitimate interest.

3. How We Use Your Data

We use personal data to:

  • Process orders and payments.
  • Deliver products and provide customer support.
  • Tailor and improve the Site and Services.
  • Prevent fraud and ensure security.
  • Send marketing communications and promotions (with consent).
  • Comply with legal obligations.

4. Sharing Personal Data

We may share your personal data with:

  • Shopify (platform services, payment processing, analytics).
  • Logistics providers for shipping.
  • Advertising partners for targeted marketing (with consent).
  • Legal authorities to comply with law or protect rights.
  • Affiliates or corporate group members for operational purposes.

International Transfers: Your data may be transferred outside the EEA or UK (e.g., US, Canada) under GDPR-approved mechanisms like Standard Contractual Clauses.

5. Cookies and Tracking

We use cookies to enhance user experience, analytics, and advertising.

Cookie Categories

  1. Strictly Necessary: Required for Site operation and checkout.
  2. Functional: Store preferences and improve functionality.
  3. Performance / Analytics: Track Site usage (e.g., Shopify, Google Analytics).
  4. Advertising / Social Media: Targeted ads and cross-platform tracking.

Consent: Non-essential cookies require explicit consent. You can manage or withdraw consent via your browser or our cookie preference center.

Retention: Persistent cookies last 30 minutes–2 years; session cookies expire at browser close.

Opt-out resources:

6. Automated Decision-Making

Limited automated checks may occur to prevent fraud (e.g., temporary IP or credit card blacklisting).

  • Do not significantly affect you.
  • You have the right to object under GDPR Art. 22.

7. Data Retention

  • Order information: 5 years for legal/accounting purposes.
  • Marketing data: Until consent withdrawal.
  • Analytics / tracking data: According to cookie expiry.

8. Your Rights

If you reside in the EU/UK, you may have:

  • Access, correct, or erase personal data.
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent.
  • Opt-out of targeted advertising.

To exercise rights, contact customerservice@inversia.com.

If unsatisfied, contact Portuguese Data Protection Authority (CNPD): https://www.cnpd.pt.

We do not discriminate for exercising rights. Verification may be required.

9. Security Measures

We implement technical and organizational safeguards, including:

  • Encrypted communications (TLS/HTTPS).
  • Access controls and secure storage.
  • Limited access to authorized personnel.

10. Minors

Services are not directed at children under 16. We do not knowingly collect their data. Parents/guardians may request deletion if data is provided.

11. Third Party Websites

Our Site may link to external websites. We are not responsible for their privacy practices. Information shared on public platforms may be visible to others.

12. Complaints

Contact us at customerservice@inversia.com.

EEA residents may appeal to their local supervisory authority.

13. Changes to this Policy

We may update this Policy for operational, legal, or regulatory reasons. The last updated date is always displayed at the top.

14. Contact Information

Inversiafit Co., Lda.
Email: customerservice@inversia.com
Address: Rua Ferreira de Castro, Número 15, R/C Esq., 3800-734 Eixo, Aveiro, Portugal

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